Why you need to upgrade your web site

If you haven’t updated your website in over a year, you probably aren’t “mobile compatible.” Below are some terms and recent statistics about mobile usage that you should be aware of:

What is Responsive Web Design (RWD)

RWD is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of re sizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). [Wikipedia:  Ethan Marcotte].

Why you need a Responsive Web Site?  

We offer only responsive web designs.  Why?  Because your site needs to be available on multiple platforms so people can access your information expediently.  If your site has not been updated to responsive, pages will not adapt to the size of smaller devices like mobile and Smart phones.  Also,  iPads and iPhones do not provide the support of flash.  So, all those flash images will not work on these devices.  Below are some recent statistics to validate the importance of the mobile web for you, your ministry or your business:

Stats about the Mobile Web

  • 58% of all US consumers already own a smartphone.  [Source: comScore]
  • Over 1.2 billion people access the web from their mobile devices.  [Source: Trinity Digital Marketing]
  • Global mobile traffic now accounts for 15% of all Internet traffic.  [Source: Internet Trends 2013]
  • No one screen size has more than 20% of the market share.  [Source: Mobify Research & Development]
  • 61% of people have a better opinion of brands when they offer a good mobile experience.  [Source: Latitude]
  • 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.  [Source: Deloitte Digital]
  • 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.  [Source:  Google]
  • Almost half a billion tablets will ship in 2013 and 2014 alone.  [Source: Gartner]
  • Tablet users spend 50% more than PC users. [Source: Adobe]
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.  [Source: Knotice]
  • Mobile-based searches make up one quarter of all searches.   [The Search Agency]
  • 95% of smartphone users have searched for local info.  [Source: Google]
  • Every (100 mili-second) increase in load time decreases sales by 1%.  [Source: Amazon]

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